Paid Advertising (PPC - Pay-Per-Click): * Google Ads (Search & Display): Creating and managing search ads, display ads, shopping ads, and YouTube ads. * Social Media Advertising: Running targeted ad campaigns on platforms like Facebook, Instagram, LinkedIn, X (Twitter), etc. * Retargeting/Remarketing: Showing ads to users who have previously interacted with your website or brand. * Ad Copywriting & Design: Crafting compelling ad creatives and text. * Bid Management: Optimizing bids to maximize ROI within budget. * Landing Page Optimization: Designing high-converting landing pages for ad campaigns.